It is impossible to be on Twitter or Facebook or anywhere these days and not hear about social media and what you “should” be doing, and how you “should” be setting it up. Major companies have even gone away from pushing customers to their website (side note: dangerous!) but sending them instead to Facebook or Yelp!.
It always strikes me though, so many people are still missing the point. Social media is a tool. It is a tool that helps you listen. The best companies – the ones doing it right, the ones being successful - it isn’t because they have the right strategy, or they hired the right consultant. The companies who are doing it well are the ones who are using social media to listen – And that is one of the oldest marketing tools in the book. *earth shattering right?*